Privacy Policy

Effective Date: 21/10/2025
Covered Entity: Directional Pte Ltd.
Scope: This policy applies when you access or use thedirectional.com and the related online services we provide (collectively, the “Services”).

1. Information We Collect
1.1 Information you provide: name, company, job title, email, phone number, the content of inquiries, trials, or demo requests, and other form submissions.
1.2 Usage data: IP address, browser and device information, pages visited, timestamps, referring sources, clicks, and error logs (including cookies or similar technologies).
1.3 Business data (where applicable): documents or integration data required to implement projects, proofs of concept, or support, collected under the relevant contract and data processing agreement.

2. How We Use Information
2.1 To provide and maintain the Services, respond to inquiries, and deliver demos and technical support.
2.2 To diagnose and improve performance and security, and for statistics and product analytics (using de-identified or aggregated data where feasible).
2.3 To comply with legal obligations and protect our rights.
2.4 To send product updates and event information when we have your consent (you may unsubscribe at any time).

3. Legal Bases for Processing
We process data to perform a contract or take steps at your request prior to entering into a contract, based on your consent, on our legitimate interests (such as security and improvements), and to comply with legal obligations (under applicable data protection laws, including Singapore PDPA and, where relevant, GDPR, CCPA, and similar regimes).

4. Sharing and Disclosure
4.1 Service providers: hosting, analytics, email delivery, customer support, ERP/AI/communications integrations, and other vendors under contractual obligations and limited to what is necessary.
4.2 Legal and rights protection: when required by law or necessary to protect users, the public, or the Company.
4.3 Corporate transactions: reasonable disclosures or transfers in connection with mergers, acquisitions, or asset sales.
The Company does not sell personal information.

5. Cross-Border Transfers and Retention
Your data may be processed in Singapore and in other locations where our service providers operate. We take reasonable measures to ensure compliant transfers and safeguards. Data is retained for as long as needed to fulfill the purposes described in this policy, with adjustments to meet legal or contractual obligations.

6. Security
We implement technical and organizational measures appropriate to the risk to protect personal information, but no system or transmission method can be guaranteed 100 percent secure.

7. Your Rights
Subject to applicable law, you may request access, correction, deletion, withdrawal of consent, restriction or objection to processing, and data portability. You may also unsubscribe from marketing communications at any time. See “Contact Us” below for details.

8. Cookies
We use necessary cookies as well as cookies for statistics and preferences. You can manage preferences in your browser or via on-page prompts. Disabling non-essential cookies may affect certain functions.

9. Minors
The website and Services are not directed at minors. If we collect information from a minor without guardian consent, we will take steps to delete it promptly.

10. Third-Party Links
The website may include links to or embedded content from third-party sites or services. Their privacy practices are governed by their own policies, and the Company is not responsible for their content or practices.

11. Changes to This Policy
We may update this policy and will display the latest effective date on the page. Material changes will receive more prominent notice within reasonable limits.

12. Contact Us
Company: Directional Pte Ltd.
Address: 1 Paya Lebar Link, #04-01 Paya Lebar Quarter 1, Singapore 408533
Email: system@thedirectional.com

— Data Deletion Instructions —
Effective Date: 21/10/2025
Covered Entity: Directional Pte Ltd.

If you wish to delete personal information collected through this website or related integrations (such as Meta/Facebook/WhatsApp login, form submissions, or demo bookings), please follow these steps:
1) Email system@thedirectional.com.
2) Email subject: Data Deletion Request – [Your Name/Company].
3) Email body: Provide the email or phone number associated with your data, the interaction time frame, and what you want deleted (account details, form submissions, demo bookings, identifiable information in logs, etc.).
4) Verification: We may ask you to complete identity verification (for example, by sending the request from the original email address or providing supporting evidence).
5) Processing time: We will address verifiable requests within 30 days, with reasonable extensions where allowed by law (you will be notified of any delay). We will explain when data must be retained under legal requirements.
6) Outcome: We will send a confirmation email once the request is processed.